Avoid greenwashing: certify the sustainability

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green world

Sustainability, now an important marketing factor, we must avoid that advertising will serve to give a nice "washed" to what in reality is not so clean. But a green image just a facade is very dangerous for companies. There are associations or communities equipped to expose the smart ones, including internationally renowned brands.
Green or Greenwashing? 

Energy certification of buildings: a big hoax?
The third party certification guarantees:
- independence
- impartiality
- competence

Check in the design phase
- Collection and analysis documentation
- Prediction of energy class
- Indications techniques to improve performance and achieve the "target class"

Check under construction
- On-site audits to monitor the works
- Evaluation of energy class during construction and technical guidance to achieve the "target class"
- Issue ACE at the end of work

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There are many components to consider for an item to be better for the earth. Its ecological effects for the duration of its life, from produce to utilize and transfer — including life span of life and lethality — should be considered to give a genuine picture; it needs to address something beyond maybe a couple of these. Without powerful outsider principles, there's no precise approach to evaluate ecological contact with assurance, and moreover; no gauges to quantify it against. 

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