Avoid greenwashing: certify the sustainability

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green world

Sustainability, now an important marketing factor, we must avoid that advertising will serve to give a nice "washed" to what in reality is not so clean. But a green image just a facade is very dangerous for companies. There are associations or communities equipped to expose the smart ones, including internationally renowned brands.
Green or Greenwashing? 

Energy certification of buildings: a big hoax?
The third party certification guarantees:
- independence
- impartiality
- competence

Check in the design phase
- Collection and analysis documentation
- Prediction of energy class
- Indications techniques to improve performance and achieve the "target class"

Check under construction
- On-site audits to monitor the works
- Evaluation of energy class during construction and technical guidance to achieve the "target class"
- Issue ACE at the end of work


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Greenwashing is a common

Greenwashing is a common practice, mainly in the developing world, trying to convince both customers and the business world that a company is eco-sensitive, when usually this is far from being a real fact. In order to justify this badge you need training, policies, bruleurs de graisse

equipments, standards, procedures and many more key elements.

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Why do they say that these electric cars are much better for the enviroment as either nuclear power or coal are still being used to create the electricity anyway?

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There are many components to consider for an item to be better for the earth. Its ecological effects for the duration of its life, from produce to utilize and transfer — including life span of life and lethality — should be considered to give a genuine picture; it needs to address something beyond maybe a couple of these. Without powerful outsider principles, there's no precise approach to evaluate ecological contact with assurance, and moreover; no gauges to quantify it against. 

Outsider ecolabels, for example, GECA exist to decrease ecological effect through giving stringent measures to which items must hold fast keeping in mind the end goal to name themselves as green. GECA accreditation is put stock in, thorough and applicable.

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